Commitment to the region and its community
We have a strong commitment to the Öresund region – a commitment that runs through the development of the business community, the daily lives of our tenants, the growth of our cities and the future of the entire region. We are committed to the people who live here and the companies that grow and provide jobs. We see Wihlborgs as a region-builder and we have opportunities and a
responsibility to contribute to the development of the Öresund region.
As our entire operations are based here, it is crucial for us that the region continues to develop in a positive way. Of course, we help promote development and job-creation through our core business – developing and managing properties. However, we are also involved in developments in many other ways. We work actively to create new infrastructure and we collaborate with the business community, municipalities and the region.
We also support initiatives that promote work, education and inclusiveness. The target is for a majority of our investments in sponsorship activities to be directly connected to societal commitment or other forms of community involvement by the end of 2022.
Wihlborgs supports a range of different initiatives and operations that make positive efforts in the region. Over time, we have reduced the proportion of traditional sponsorship, for example of elite sports, and instead now prioritise initiatives with a focus on work, education and inclusiveness. In 2020 we established a new sponsorship policy which clarifies that the majority of our sponsorship should have a clear community focus and sets out guidelines for how we take sponsorship decisions. We will also place clearer requirements on the organisations we support to annually report the results they achieve.
Although we are now sponsoring elite sport to a lesser extent, we remain committed to sport given its major importance in terms of social integration, which is why we are continuing to support various social projects within the sports movement. For example, FC Rosengård runs a major social project with a focus on education and work known as Boost by FC Rosengård – a project we have supported for many years.
We have also deepened our collaboration with “MFF i samhället” (MFF in society), which runs career academies, and the “Modiga ledare” (Brave leaders) initiative.
Wihlborgs has been sponsoring Helsingborgs IF (HIF) for a long time now, but in the future the sponsorship will focus on HIF’s new investment in girls’ football. Wihlborgs deems it to be self-evident that girls and boys should have equally good opportunities to practise their sport.
We entered into a partnership with Foo Café in Malmö for the FooCoding initiative, which teaches advanced programming to new arrivals over six months, with the aim of landing the students a job in the IT sector. The result was that 15 of the 30 initial participants got a relevant job immediately after the course ended.
We are also involved in the local association and business communities of Denmark. We collaborate with municipalities and local job centres to offer traineeships and regularly welcome trainees and hourly employees to help provide them with work experience.
Regional and urban development
The development of new infrastructure is of major significance to the business community and jobs in the region. In 2020, we continued our involvement in the Öresund Metro Executive – a Swedish-Danish forum working to build a metro between Malmö and Copenhagen. We are also involved in the plans for a fixed connection between Helsingborg and Helsingør. In late 2020, Wihlborgs and the City of Helsingborg presented a joint proposal for future development of the area around Helsingborg Central Station, which shows how to facilitate a fixed connection between Helsingborg and Helsingør while also creating an attractive city district with new offices, housing and a sustainable living environment where there is currently a ferry terminal and railway lines. We are a partner in Helsingborg to H22 – a city expo that will develop the solutions of tomorrow for a better quality of life in a smarter and more sustainable city.
Our partnership with Øresundsinstituttet and the Chamber of Commerce and Industry of Southern Sweden provides us with facts and knowledge about the region and enables us to support their work with development and providing information about the region.
Business community development
The innovation and business climate in the Öresund region is of major significance to Wihlborgs and the ongoing development of the region. To boost this climate of innovation, we support Ideon Science Park and Medeon Science Park at which we own properties. We are also active in our contribution to, and support for, the NyföretagarCentrum (the Business Start-up centre), the Citysamverkan partnerships and similar organisations in our cities.
Since 2019, we have been a partner to the Malmö “Business Community Gala”, as we consider it to be an important initiative that stimulates the city’s business community. A new commitment we made in 2020 was our partnership with Navet in the “Better business days” initiative, which aims to spread knowledge and inspiration about how the Öresund region can grow in a more sustainable – and thus stronger – way.
17 working hours for community-focused activities
We also have a hope that our employees will want to get involved. In line with the UN SDG 17, which deals with collaborations and partnerships to promote sustainable development, as of 2021 each employee may invest up to 17 hours of their working hours per year into community-focused activities, ideally in one of the initiatives we support.
Targets and outcome - commitment to the region and its society
Further information on goals and outcome from our sustainability efforts , as well as information concering our financial goals and business goals, is found in our Annual Report and Sustainability Report.
Commitment to the region and its community
Wihlborgs contributes to the development of the region in multiple ways, including by supporting initiatives focusing on work, education, inclusiveness, diversity and regional development.
Target 2022: A majority of our investments in sponsorship activities shall be directly connected to societal commitment or other forms of community involvement.
Outcome 2020: 41 percent of our sponsorships were connected to societal commitment.